If you have a blog or a website, SEO (Search Engine Optimization) can support your business growth. Note that if you’re ranked higher, it will drive traffic or site hits and more importantly, it can boost sales. It’s for this reason that websites aim to be ranked number one or at least be on the first page of the results page.
There are many SEO strategies to support ranking, but you have to know that quality content is the main driver for search engine rankings. Quality content will improve your site’s relevance. It’s important that you focus on writing content. Here are a few things you need to consider when writing content:
Do keyword research first
The first thing that you need to do is research on keywords. Before you start writing, it’s imperative that you make sure you have a list of the right keywords and key phrases. With the right keywords, your target customers and clients will use it to find you and your product.
You can consider Google AdWords Keyword Tool as a start. If the keywords are too competitive, you can consider long-tail keywords (having 2-5 words). If you use long-tail keywords, it will be easier for you to rank. Remember that the longer the keyword, the less competition you will have.
Start writing high-quality content
No one should underestimate the need for high-quality content. If your content is inferior, even if you spend more time optimizing it, all SEO benefits will be for naught. The work is not done the moment you publish content. It should continue by updating your content regularly. This will be an indication of site relevancy. If you do not want to write, you can consider wicked article creator to help you build high-quality content.
Incorporate keywords to your articles
When writing, drop the identified keywords in the first 100 words. It’s also critical to add keywords strategically. However, do not overuse them. If you cannot help using them, you can consider an alternative like LSI (Latent Semantic Indexing) keywords. These keywords are related keywords to your main keywords.
Promote your content
Lastly, you need to promote your content. You have to keep in mind that Google prefers social validation. Try to get social validation from many resources. Promoting your content is your way of making sure that your target audience can find your content through social media. The best part is, promoting your content will also get you backlinks.
With the things mentioned above, you can finally create relevant contents and be on your way to the top.