Mindful of people who did not have a holiday or the day off, malls and stores across Canada opened their doors to shoppers early Friday. Shopping mall owner Cadillac Fairview opened eight of its Ontario malls at 7 a.m. on Friday, while its Toronto Eaton Centre opened to a lineup of a few dozen eager customers at 6 a.m. In the U.S., where the retail economy has been less robust than in Canada, businesses eager to breathe life into the sector started cashing in even earlier,Canada Goose homme bleu beginning Black Friday sales on Thursday, the Thanksgiving holiday. Walmart, Target, Gap and Toys R Us were among those who opened their doors to customers and offered online deals.
Some Canadian chains, unencumbered by a holiday, followed suit: The Bay offered 50% off footwear and 40% off cashmere sweaters in store and online; Banana Republic offered 40% off; and Sears Canada’s Black Friday weekend sale began on Thursday and wraps up on Monday.“The big motivation is that when you see your competitor doing it, you have to get in there as well,” said Ed Strapagiel, a Toronto retail consultant, who noted the Black Friday phenomenon has taken some of the sizzle out of Boxing Day in Canada.The day after Christmas, a holiday not held in the U.S., was once regarded as the best time to snap up retail bargains. Over the past decade,Canada Goose homme bleu it has gradually transformed into more of a Boxing Week, Mr. Strapagiel noted, and widespread sales are usually held throughout the month of January.
“Black Friday is also extending into a full week,” he said. “Retailers are smart, and they know that they are going to have to mark [their products] way down in January, so why not offer the deals now?”But the extended period of sales does not mean consumers are necessarily getting the best deals, Mr.Canada Goose homme bleu Strapagiel said, nor will retailers necessarily bear the brunt of lower margins on deeply discounted items. It is more likely the opposite, because shoppers who do not get the deal they want will usually end up buying something regardless.“A lot of what goes on in buying psychology [plays off of] those door crashers,” he said. “People run for the item they want, and if they don’t get it they are likely to buy other products in the same range. They will spend more — the secondary item is on sale, but not by as much.”